There are THREE ways to grow your top line revenue; traditional marketing and advertising (including social media) focus on ONE.

Do you know, and work all three?

When thinking about growing their business, most think of getting their product or service in front of more potential customers. Even the online social networking and media, that is growing so quickly these days, is entirely focused on that ONE area!

For some businesses, it might be very difficult or very expensive to get in front of more prospects. Plus, if you are not sure what it is that you are truly offering to your customers, if your message is unclear, getting in front of more prospects will just be a waste of time and money.

Are there ways to increase your top line without spending more money on traditional advertising?

ABSOLUTELY!

And that’s what we’ve been helping small businesses do for over 15 years.

There are THREE ways to increase the top line revenue that your business is bringing in:

1. Increasing your prospects
2. Increasing the conversion ratio of prospect to paying customers
3. Increasing the value and worth of each individual customer

Traditional marketing and advertising focuses on just ONE area, why not focus on all three?! Are some ways more cost effective than others? Of course! DO NOT spend money on getting in front of more prospects without first identifying, leveraging, and optimizing the marketing assets you already have within your business.

First, make sure you know what it is that you are selling. Are you selling eye glasses like so many others, or, are you selling the fact that you can get it done in about an hour? Are you selling pizza like everyone else, or, are you selling 30 minutes or less?

ALL of your marketing efforts must be designed around what makes YOU unique. You must differentiate yourself. We could go on and on, there are many terms that can be applied here: branding, positioning, just to name a couple.

Doesn’t it make sense to start here first before spending any time and money in other areas? Anyone who answers your phones must be selling what makes you unique, your sales force needs to be selling it, your USP or unique selling proposition must be integrated thoroughly into your operations.

Before getting in front of more prospects, make sure you’re getting the most value out of each customer, past, present and future. Make sure your conversion ratio of prospects to paying customers is respectable. Then and only then, after your house is in order, do you even think about spending money on getting your product or service in front of more prospects!

If you need to grow 20% as quickly as possible, don’t just focus on getting in front of 20% more prospects. How easy will it be to get in front of that many more customers? Rather, a small increase of just 5% or less in all THREE areas will create exponential growth with the potential of much more than 20%. Can you see the potential?!

Let me know what you think!

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~ by 21stCenturyMarketingSystems on November 18, 2009.

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