LEAN Marketing: Just for Manufacturers?

I have yet to meet a manufacturer who is not familiar with LEAN manufacturing principles. Aren’t they absolutely essential to surviving as a manufacturer in today’s competitive marketplace?!

LEAN Manufacturing and processes are all about reducing and eliminating waste and creating the most optimal “flow” in value production. “Value” could be defined here as any action or process that a customer would be willing to pay for. There are many companies and consultants who specialize in delivering supply chain and cost savings, helping manufacturers be as efficient as possible.

But with our current economic outlook, wouldn’t it be nice to be able to create the most efficient top line revenue growth resulting in the creation of more jobs, rather than simply cutting costs and ultimately jobs?!

Doesn’t it make sense to have a LEAN Marketing plan to go along with your cost savings and supply chain plans? Make sure you have eliminated marketing and sales waste and optimized your existing marketing assets!


~ by 21stCenturyMarketingSystems on December 1, 2009.

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